Augusta County Tourism announces the release of its 2026 tourism grant program to support and expand tourism efforts within Augusta County. The Tourism Marketing & Expanded Facilities Grant Program will fund new marketing campaigns for local events or businesses in Augusta County, as well as the expansion of tourism-related facilities in Augusta County such as new venue spaces, renovations of unique destinations, and physical improvements that increase visitation. In this competitive application process, all projects must demonstrate how they will creatively impact and increase tourism in Augusta County.

Interested applicants will have until June 1, 2026, to submit their applications. Marketing campaigns, focused on funding advertising, design, printing, and promotions to boost events, fairs, festivals, or other tourism destinations are eligible to apply for up to $5,000. Tourism Facility Expansion projects, which take on physical upgrades of tourist destinations, may apply for up to $10,000.

All funding proposals must be for new projects, which can include a new physical renovation or venue expansion aimed at increasing visitation, or a new and creative marketing campaign for an existing event or business. All applications will be evaluated based on their projected impact on tourism from outside the region, the degree to which they encourage off-peak travel, the strength of their marketing and promotional plan, and their overall creativity and partnerships with other Augusta County businesses. Tourism facility expansions must demonstrate how they will enhance visitors’ experiences, increase sales, and improve our local tourist destinations.

Those who are interested may apply for the Augusta County Tourism Grant Program.  

Questions may be directed to Augusta County Tourism staff at staff@augustaVAbusiness.com or 540-245-5619.